People love betting on unpredictable outcomes, such as whether the dice will roll a six or whether they will beat the dealer instead of going bust. And in the iGaming industry, the betting options are numerous, as most casinos offer games of chance and games of skill. People who love betting on luck sign up on an Aussie online casino site that boasts games like slots and roulette. And those who love games of skill go for more challenging games like poker and blackjack. But how are players choosing what sites to use? We look at the factors that have drawn players to the highest-ranking sites and what makes them unique:
Why Some iGaming Websites Are Winning
Playing online games has become accessible to people regardless of their location. A player in Ghana can sign up on a site operating in the UK and vice versa. This increased choice has made players pickier, with many of them considering the factors below before signing up on a site:
A licensed casino follows strict rules regarding its finances, game audits, payouts, and other operations that affect players. For example, a licensed site can only offer a jackpot if it has the funds to back it. As such, a player who wins the money can rest assured they will get paid. Moreover, such sites are subject to frequent game audits and regulatory checks. They thus toe the line to ensure they retain their licenses.
Players prefer licensed sites for these and more reasons. When choosing a site due to licensing, consider the following factors:
- Is the license valid? You can get this information from the licensor.
- Does the licensor have a good reputation?
Playing on a licensed site will benefit you in the long run, allowing you to lodge disputes with the licensor.
2. Security features
The volume of money moving through online casinos has attracted many people, including cybercriminals. Thus, casino operators must keep such people away from players’ accounts. They do this in the following ways:
- SSL encryption, which ensures that data in transit is not accessible to unauthorized third parties,
- Two-factor authentication that authorizes new devices to log into registered accounts, and
- Detailed data policies that delve into the use of data on a site.
Players want to feel safe when entering sensitive details on a site, e.g., payment details. They thus prefer sites that have gone above and beyond to protect them.
3. Game variety
Online sites do not have physical limitations barring the number of games they can offer. As such, one site can host as many as a thousand slots coupled with table games. Some even have sports betting menus on the same site. As a result, players can meet all their needs under one site, which helps them do away with the need to have multiple accounts.
Besides the variety of games, many reputable online sites offer variations of classic games. For example, a poker site can have up to ten poker variations with different gameplays. This differentiation makes it easy for players to change from one option to the other to avoid boredom.
4. Payment methods
Most people playing on online sites do so to make money. And this requires them to find sites that offer favorable deposit and withdrawal methods. Often, the options are card payments, wire transfers, and e-wallets. But in recent years, more sites have introduced cryptocurrencies.
When reviewing payment methods, the focus is usually on the following:
- Is the method secure?
- How fast are the payments?
- Are there limits on withdrawals and deposits?
- Does the player incur processing fees?
Cryptocurrencies have excelled in all these areas as they are instantaneous, secure, and incur minimal to no charges. Moreover, they are also investment vehicles and allow players to enjoy more privacy.
Players want to make good money when they win games. They thus focus on RTPs. For example, if a player has to choose between a game with a 95% RTP and a 98% RTP, they will choose the latter. In this case, the game will pay out $0.98 of every $1 it receives, increasing the profit margin for the player.
In addition to RTPs, players also care about volatility. While low-volatility games are great as they allow players to win often, they also have low payouts. Players thus look for games with high RTPs with mid to high volatility for big and frequent payouts. And a site with many such games gets a lot of traffic.
The user experience matters a lot. Players want to feel like they are in an actual casino despite accessing the site online. Thus, operators have introduced lively graphics and music on their sites to meet this need. In recent years, many have added augmented reality features and are introducing virtual reality technology to make the playing experiences even more wholesome.
Atop these factors, players also care about customer support. They want teams that are easy to access and knowledgeable so they can get real-time solutions to their queries.